Schibsted are a famous brand in Scandanavia but are relatively unknown in Britain, which made their interview style particularly baffling.
It was definitely a one-way interview process "are you the right candidate for our company?"; they did not try to sell the job or company to me. Schibsted were very cagey about the job requirements and technologies, which made it difficult to understand what they were looking for and whether the job would interest me. It became apparent that I was just meant to be impressed by their name.
The interview process consisted of an initial phone interview by HR followed by 4x 1 hour face-to-faces, which required a day off work. Each face-to-face was only conducted by one interviewer, which increased the risk of an unfair interview, and the length of time allocated to the interviews seemed disproportionate to the task in hand. For example, I was ideally expected to complete the coding exercise in less than 5 minutes, although the room was booked for an hour. Also, each interviewer had a different idea about what they wanted and it soon became clear that the company had no idea what type of candidate and qualities they were looking for.
I believe that Schibsted are in the process of improving their interview process and clarifying the job spec. My advice to any candidate is to make sure that you have a clear understanding of the job and skills prior to dedicating a large portion of your time to Schibsted's interview process.