4.0
Mar 6, 2009
Recommend
CEO approval
Business Outlook
Pros
Starbucks has a strong corporate social responsibility message. Total compensation has been solid. They are attempting as a company to get back to the reasons that made them strong in the beginning.
Cons
For a company that began its growth as a company with a "soul", the economic downturn has caused them to lose that "soul". Decisions are made that appear to be a desperate reaction to both the economy and the competition.