Again, ServiceNow is an organization filled to the brim with driven, intelligent, scrappy and down to earth individuals. in areas where some of us may lack the tools needed to complete tasks, you can trust that one of your colleagues with that specific understanding will go out of their way to help drive the task to successful completion. I can confidently say this is never in the spirit of laziness, but more the ethos and drive of ServiceNow. An ethos, that each of us continue to grow and push ServiceNow, and its people forward toward amazing customer driven experiences. An example of this would be the evolution of ServiceNow's yearly customer driven event - Knowledge. Knowledge is an unique & powerful gathering supported by the entire ServiceNow team. Always done without ego and sometimes without sleep. Having watch it evolve over the years I am always amazed how much we punch above our weight to put it on, however each Knowledge result is truly amazing. This encapsulates the drive and spirit of who ServiceNow is.
So as we continue to bleed some of these great people, I am always curious how we acquired the clown that is our current CMO - and why this guy still here? He is the extreme opposite of the fabric of the ServiceNow ethos mentioned above.
One of the most insincere, one dimensional individuals who has the knack of misdirected focus. A wonderful micromanager, who avoids authentically getting in the trenches with "common" ServiceNow folk at any level. The same Princess of Marketing, that during the chaos of Knowledge requires the hottest freshest Starbucks latte or nothing. Sending one of the key events people to walk over mile to get a fresher latte because "it was too cold" and the coffee in the war room was not good enough. Ridiculous demands with ultimately resulted assigning an individual minder to cater to his majesty for the rest of Knowledge. The same Marketing Princess who glosses over his Symantec days and oversells his Salesforce experience to poorly repackage numerous SF marketing strategies for ServiceNows marketing initiatives. In his words "Why reinvent the wheel, when we know it works - Right?" Perhaps. Nevertheless with someone so enamored by their own pedigree, I would expect more originality and ideas as fresh as that Starbucks latte.
Apparently, Dan is on a new purpose journey in discovering a better self, however many on the team have yet to see any changes. I am sure he is a great marketer of himself to John, Frank and the SN board, however for those individuals below him (figuratively & literally), we are looking for a Marketing Leader that is true to ServiceNow. Someone that rolls up her or his sleeves, gratefully grabs that cold coffee and offers an innovative marketing vision without micromanaging a group of tremendously talented individuals.
