There is no strategy. Period. Pick a functional area. None. The CEO is in bed with IBM and will do anything to maintain that relationship, even as other areas of the company go without investment and wither into nothing. But those are the areas that are to blame for the sinking "organic" growth numbers. Figure it out. Maybe try innovating something new. Ideas like file sharing and faceted search are "10 years ago." Nothing to see here. Stop with the ridiculous notions of implementing multiple CRMs to allow the petulent sales org to "choose" which one they'd like to use... likely none at all. Stop spending millions of silly leadership and kickoff events that result in nothing. Stop ignoring internal experts who could implement key "transformative" projects in short time and short money in favor of the hubris-driven DIY mentality that has driven costs up 10x. Hire a sales leader who actually OWNS the numbers. I can't get over how clueless senior management is... no one is accountable to numbers, no one has ideas that challenges the status quo. Stop letting the self-appointed-expert-on-everything-CEO micromanage every single corporate function. Everyone drives toward EBITDA margin with the exception of CEO pet projects. In that case, money is no object. And for the love of Bob, stop preaching those insipid company values. We get it. But we have NOT ONCE really shown what those mean. You can't run an org on those without putting in supporting systems and resources. In fact, to see Rocket grow (or maybe just survive), maybe it's time for Andy Youniss to step aside.
