Leading & fast growing tech startup with great opportunities for your career! - Global Brand Manager TikTok Employee Review

5.0
Jan 3, 2019
Recommend
CEO approval
Business Outlook

Pros

pros: - fast-paced- leader in the startup industry who dares to threaten the big players - growing and with this your personal opportunities grow - international travel and great partnership opportunities (very global) - fast implementation and flat hierarchies - clever and hard-working team members

Cons

cons: - you need to work hard in return - due to time difference (global teams) meetings and communication takes also place outside the regular working hours.

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TikTok Response
7y
Thank you for your feedback! Because we're a global company, TikTok offers opportunities to work worldwide.

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5.0
May 2, 2026
Recommend
CEO approval
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Pros

good work life balance, you have to push yourself to grow, great pay, great bonus, good food

Cons

no mentors, no help onboarding

2.0
Jun 15, 2026
Recommend
CEO approval
Business Outlook

Pros

Pay is level with industry and actual work is somewhat interesting depending on the team you're on

Cons

In my experience, career growth can feel very limited if you are not part of the dominant internal language and cultural network. A significant amount of important context, communication, and decision-making happens in Chinese, which can make non-Chinese-speaking employees feel excluded from key conversations and promotion opportunities. The environment did not feel as inclusive as it should be for a global company. Advancement often felt less tied to performance and more tied to whether you were connected to the right groups or able to operate fluently within the Chinese-speaking side of the organization. Over time, it felt like non-Chinese-speaking employees had fewer long-term career paths and were at risk of being replaced by people who could better fit that internal operating model. Things also move very slowly because employees are often given access only to the bare minimum needed to do their jobs. There is a heavy push toward using AI tools, but in practice it can make it harder to get help from real people. Instead of getting quick support, you often have to spend time going through AI bots or internal tools before getting a useful answer.

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