Old company crushed by new world - Anonymous employee Schibsted Employee Review

Journalists run the show, but lack business or technical background to deliver a successful business. Multiple media brands do not cooperate, but instead compete for strategic position within the organisation. Likely to be reduced to 2 brands in next 5 years. Project leads are brand appointees, and so favour own brand. Leads to waste of resources as each brand secures its own technology, when they need to join forces and compete against new media. Product management is very niche, and optimisation of web sites for click throughs is main required qualification. Leads to minute gains at high cost. There is an entire lack of business cases or focus on the bigger picture at all levels. Main goal is said to be revenue, but there is no communication on a regular basis at corporate all hands, with each brand doing it own communication to its own staff. Example: Advertising revenue from video is almost ignored, with features that journalists think are best prioritised, rather than those commercial teams know will deliver. Journalist can choose not to make videos even if commercial team have sales ready to use inventory. Needs some balance. That goes across entire product base, editorial goes before commercial considerations, and its lovely but unlikely to survive unfortunately.