Bad Compensation. They should be more entrepreneurial.
Bitcoin was at 20,000 or even 10,000 dollars recently. 1 million times 10,000 equals 10 billion. They missed out on 5 to 10 billion. They didn't see the business opportunity in Crypto Currency. They didn't really negotiate or follow leads.
They are somewhat cheap and pinny pinching. The room for advancement is Nill.