Big opportunities combined with low ambition and wrong choices
Pros
Cummins Power Generation can provide total solutions on a very wide range in the industry. With most of the technology inhouse they have potential gold in hands
Cons
Appart from a few products most are based on relative old technology and positioned conservative which makes the company often less competitive. The pricing structure is far from competitive. Often price differences to competitors are 10-20% higher without providing added value (whilst the factories keep their margin high). Distribution and lead times are often poor and much longer than the conpetition. The supply chain organisation does not seem to realize what market demand is and seem inwilling to positively contribute to change management to get a winning position. Promotion seems relative low against the competition. Both on commercial/advertory as personal promotion or fairs/shows the actions taken do not clealry position the company as a leader in the power generation segment. A missed opportunity as visibility is one of the first requirements to get know by your clients. Look at what competitors like CAT and MTU do. Growing business means investing in all of the above mentioned points but most of all investing in people, not just salary, training, the right resources, the right amount of resouces. HR/comp&benefits policy in this company is a nightmare. They lack any reality view of what goes on in business or the world and yet they have the formal power to decide alot about peoples carreers.
