The discussion primarily revolved around my suggestions for ad optimization. I was asked how to handle situations where advertisers exceed their budget and how I understand advertisers' KPIs.And they also asked me about my understanding of the advertising industry, such as how to view the differences among Facebook, Google, and TikTok. The entire process was very fast, and all interviews were completed within two weeks.
Interview questions [1]
Question 1
how to view the differences among Facebook, Google, and TikTok
Overall, the experience was smooth and well-coordinated from beginning to end. Communication remained consistent and clear, which helped avoid misunderstandings and kept everyone aligned. Tasks were completed efficiently, and any minor issues were promptly addressed. The entire process felt organized and stress-free, contributing to a positive and seamless overall experience.
I applied online. I interviewed at TikTok (Seattle, WA)
Interview
3 rounds of interview
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1 hiring manager call ~30 min call
2 somewhat of a case interview/understanding your thought process and your knowledge of tiktok shop (think of features/creator/content)
3 final call with another lead
Interview questions [1]
Question 1
behavioral questions regarding what I did when a piece of data was missing