Rituals Digital Marketing Manager interview questions

Had an intro 30 mins call with HR about the role, which seemed like a 100% match with my profile. Described my background, reasons and interest to join the company. HR seemed to be very excited and positive about my candidacy, but didn't get to next stage as hiring manager didn't seem to approve that. Not sure if this was due to my location being in another city or they were looking for someone from the same exact industry. But could have been nice to get more details.