Sales Associate applicants have rated the interview process at H&M with 2 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 100% positive. To compare, the company-average is 79.1% positive. This is according to Glassdoor user ratings.
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I applied online. The process took 1+ week. I interviewed at H&M (Londres, Inglaterra) in Oct 2023
Interview
It was first a phone screening, then a group interview of about 3 hours! It was a big group of like 30 people. They divided you into sub-groups and there was a few round of both group-based and individual based role plays.
Interview questions [1]
Question 1
They asked a scenario based questions, like when a client comes into the shop, how would you sell the home products to her based on your understanding of her/his needs?
I applied online. The process took 2 weeks. I interviewed at H&M (Londres, Inglaterra) in Jul 2025
Interview
There’s a group interview where they get you into two small groups and you answer questions as a group. We did an icebreaker to start with and then they asked us why we want to work at H&M. They go through the companies values and ask how you could demonstrate those skills with customers or employees. Then they ask you what the best and worst part of working there would mean for you.
Interview questions [1]
Question 1
What excites you the most about working at H&M and what are you most worried about?
I applied online. The process took 5 days. I interviewed at H&M (Budapest) in Jul 2025
Interview
It was great and was feeling content during the interview. The questions were mostly focused on problem-solving and your character and mindset. They told me everything important before and during the interview.