International Marketing - Anonymous employee Hearst Employee Review

3.0
Jan 4, 2017
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Exposure to a lot of different markets, due to the wide range of partnerships they had internationally.

Cons

Upper management does not realize how much work goes into garnering international deals, it's not as black/white as US deals. They should've invested more resources/efforts in international so that the department can truly flourish.

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