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Common Thread Collective

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Where Dreams Go to Die - Anonymous employee Common Thread Collective Employee Review

1.0
Aug 10, 2022
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

CTC is a challenging agency environment where you get the opportunity to learn a lot about the digital marketing industry. There are some people that are actually knowledgeable here and you can learn a great deal from them. But be prepared to slave away and reach new heights in physical and mental exhaustion. Your coworkers here are generally nice, friendly, and willing to help you out (although that's probably hard to do with the amount of work they're drowning in themselves). They offer a stipend for health and wellness and someone you can vent to and find your 'dreams' outside of work. But with the work-life balance they provide, good luck trying to do anything other than their work.

Cons

Terrible work-life balance - CTC stresses 'respect the rest' as part of one of its major values but their actions say otherwise. Many employees here work until late evenings and throughout weekends, especially if you are on a growth team / client-facing. I have known many people here that consistently work weekends just to appease clients and act as a bandaid for CTC's staffing issue. Don't join the company unless you're willing to trade your personal life away. Layoffs - Layoffs have been rampant here in 2022. They've laid off 20+ employees and plan to lay off more in the coming weeks. You can see the most recent reviews stating this too. Candidates and employees are lured in by the false promises of great culture and values, but this is used to distract them from the chaos and restructuring of the business due to poor financial planning and projections from the exec team. Something similar happened in 2019 and it looks like history has repeated itself... Churn - This not only refers to client churn but also employee churn. Their biggest clients have left them now due to the constant org restructuring, unqualified management, and undertrained employees. New clients are promised unrealistic expectations from the sales team, growth teams are not able to achieve these unattainable goals, clients get disappointed and blame it on the growth team, ultimately leading to immense stress on both sides and client/employee churn. Not only have they been laying people off, but many of the talented people here have left due to all of the reasons stated in this Cons section. Do you really want to work for a company that is currently going through layoffs and heavy client and employee churn? Unqualified management - People are promoted to management here simply because they've been at the company for a long time. Many of them have never ran an ad account or worked as a creative strategist, yet they're upper management in these departments. Management tends to be all talk and can't actually help you when you need it. Instead, they mumble jargon and constantly gaslight you for mistakes that are out of your control. Also, they recently hired for a whole bunch of new VP roles from the outside as part of their org restructure. Who knows? Maybe the money saved from the 20+ layoffs was worth it to support a few highly paid VPs that will wave a magic wand. Toxic culture - Another reviewer mentioned "cult" as a way to describe CTC and I completely agree. This starts from the top as the CEO puts himself on a pedestal. He comes across as arrogant, condescending, and extremely opinionated. This leaves no room for others to have the space to offer feedback or ask questions out of fear. Whether or not this is his intention, it is what is perceived. CTC tries to use its 'fun' and 'positive' culture/values to distract you from all its major issues mentioned above. There is a lot of finger pointing for mistakes and client relation issues - management will gaslight you into thinking something is your fault even when it isn't just to have a scapegoat. The culture has become more toxic and cut throat since the beginning of this year. CTC has sold its soul for corporate enterprise clients at the expense of its employees and SMBs. Get ready to be a cog in a broken machine well beyond repair.

Explore other reviews about Common Thread Collective

5.0
Jan 7, 2026
Recommend
CEO approval
Business Outlook

Pros

Lots of learnings, working with great people and clients

Cons

Hard work, as expected in agency life

1.0
Jul 19, 2025
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

You will learn quick what to avoid in future companies and employees. Every role after will be a breath of fresh air.

Cons

CTC is a chaotic, ego-driven mess, churning and burning employees and clients. CEO Taylor Holiday is a wannabe Twitter influencer playing entrepreneur, surrounded by an inner-circle of unqualified buddies. Strategy changes constantly, positive reviews are fabricated, departments are dissolved on a whim, and layoffs are routine. CTC demands unrealistic output from overworked employees, all while preaching a fake culture of “transparency” and “work-life balance.” Transparency means hyped-up financial updates paired with weird parties and alcohol, followed immediately by entire department layoffs. Work-life balance means 60 hour work weeks with a level of micromanagement I haven’t seen before or since. Not convinced yet? Welcome to leadership meetings where no one has a plan and everyone is too afraid to say the truth. Staying close to the in-crowd matters more than results or performance because it might just keep you your job. I’ll never forget CTC’s empty promises about development and achieving dreams, all while exploiting, discarding, and abusing everyone in sight. If you value your career, mental health, or basic respect, stay far away.

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