Common Thread Collective reviews

To start, the state of D2C is absyml at best which already makes it tough for this company to survive. When the CEO got washed out from pro baseball, he was able to ride a strong wave of initial success due to the booming of the space and personal connections of big name brands. Now, in today's state, there's a ton of market saturation with 1000s of companies doing the same exact thing. There is nothing special about CTC's services or their process. It's best practice methodology is something you can find on Google and Facebook's website. The buyers at the company are inexperienced fresh out of college or outsourced, being managed by somebody more tenured. Goodluck if your company wants somebody experienced managing your companies paid channels! The "tech" layer of CTC is a simple BI tool to track spend and financial metrics between channels. There's an abundance of different companies that already offer a similar solution, and nobody at CTC can explain the competitive differentiators between those solutions and theirs. The buyers at the company are inexperienced fresh out of college or outsourced, being managed by somebody more tenured. The company has gone through multiple years of change, layoffs, restructuring, and really can't figure out what or where they want to be. Very few of the majority shareholder partners remain at the company, and the CEO spends more time on twitter and golfing than actually executing a clear strategy. Multiple failed initiatives by this company and you'll see leaders throwing temper tantrums on linkedin when poor news articles come out, indicating the complicity of CTC in the campaign. Lack of ownership and transparency from leadership on top of very little process or foundation, also hinders the ability to scale. At the end of the day, most of the leaders aren't sharp enough to figure out a plan and stick with it. It's a shame that they were unable to capitalize on their early success and market before it was too late... but now, the only thing keeping CTC alive is cheap labor and personal connections to bigger accounts that keep them breathing on life support.

The company was at a crossroads when I started. It could have been great and instead went totally downhill and crashed. Notice all the positive but short reviews right around the same time recently? They pressured new hires into writing them to offset the real reviews. Claims to be a company that cares about employees and has some great culture initiatives like health and wellness competitions but has a cult of toxic positivity in a very back-stabbing (at times), bad-mouthing, company where the CEO and COO clearly do NOT care about their employees at all, blatantly lying to them and conning them. - Lied to entire company saying no one was getting bonuses and then bonused out C-Suite, Growth Strategists, and Creative Strategists (who banded together and all threatened to quit if they weren't paid more despite being a department that hindered instead of helped the company and everyone talked about it an knew it) - Q1 of 2022, seeing the trajectory of the company key members quit because working conditions had become untenable. They were massively overworking employees, couldn't provide us with updated computers or access to key software, and had some managers they promoted with no management experience who had no idea what they were doing. - Two most important departments had no directors due to the fact that they didn't want to pay for directors (direct quote from HR). When they finally got directors, one director wasn't even on the calls to tell people from his own departments he was letting them go because he was so sad he was given the day off. Own it, people are losing their jobs, insurance, and livelihood and you are too embarrassed to tell us? - Had employees who were kept on due to favoritism (especially with the CEO) despite terrible work ethic and lack of any abilities. - Grossly underpaid employees with promises of promotions they would never get, and often when giving raises low balled the employees, not allowing for negotiation despite having room in the budget to pay them more. - Lost all their good management and buyers and filled them with warm bodies who were totally useless and couldn't perform their job if they even actually tried. - Mentioned in other reviews, had 3 rounds of layoffs and laid everyone off at the end of the month so they lost insurance after 1 day. - Didn't teach CS's anything about Facebook so they would come to buyers to help them. - CEO never made time to meet management. - For management - weekly mandatory meetings (which were often totally not helpful or needed averaged about 17 hours a week) - Required 7 day work weeks recently. - Lies to employees telling them how safe and secure their jobs are while having a list of these same employees as being the next to be laid off.