Q: What's your previous experience when it comes to working with google ad campaigns/SEA specifically?
Performance Marketing Interview Questions
4,698 performance marketing interview questions shared by candidates
Analyzing multiple ad sets and ads to identify performance issues and optimization opportunities. Proposing a budget reallocation strategy to maximize conversions while reducing CPA. Explaining how to test and evaluate different audiences, creatives, and placements. Defining KPI priorities and monitoring frequency. Describing how to use CPA thresholds in decision-making. Suggesting automated rules for budget control and performance protection. Explaining how to identify creative fatigue and when to refresh ads. Justifying bidding strategy choices (e.g. auto bidding vs. cost cap) and when to test alternatives. Structuring A/B tests for creatives and placements, including timelines and success criteria.
most of them were technical.
A table is given. Which column has the largest sum?
how can you best manage your stakeholders?
Managers questions were honestly way too long. Had 4-5 parts for each question he would read out all at once. Would take him literally 30-45seconds to read the whole question out.
They asked about their values and which of them I identified with most
Questions went all the way from Physical Design to Computer Architecture. Only one of the interviews had a design question. “How would you implement a phone database” or something similar.
How does a lithography machine work?
Phone interview: Project related. Coding: Design Hit Counter. Onsite: Interview1: Coding/Dev team: Reverse Vowels in a string. Interview2: (Perf) Release engineer: mostly asking about Staging area, triage, bug tracking. Neither related to dev or perf. Interview3: (Perf): Language specific concepts. Interview4: Hiring manager: Absolutely, no questions on my resume, experience, STAR etc. Manager mostly was interested in describing the org. This one seemed quite odd, and might explain the 'no offer'. Didn't seem like manager was very interested in getting to know the interview candidate and their experience. Manager said, if they heard all positive things- I'll have to do two more interviews (after 1+6 interviews). Interview5: Perf/ coding: Sort characters by frequency Interview6: QA/coding: something to do with palindromes. Interviewer had no knowledge of C++.
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