There was an on-call assessment that consisted of three different scenarios. 1. The Head of Marketing has asked you to revamp the messaging on the homepage. 2. We have two potential designs for the new homepage. The CEO likes one, and the COO likes another. 3. The Head of Sales has come to the marketing team, they are concerned about missing targets. As a Product Marketer, what’s your plan of action?
How do you plan a research project
How would you be a good fit
General experience, why you want to work in the company, any previous career choices.
What is difference between primary research and secondary research?
Why work for bell
What are your 3 favorite things about M&T?
What are current market trends? Describe your go to market strategy.
Questions were eady to answer
Not really a question. Interviewer appeared to postulate erroneous view of markets and market sectors with regard to growth potential. So, the question was subtle and the method for responding required both tact and conviction.
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