Background: We need to acquire 15k new partners/month by December 2021. You are in charge of the Marketing Pillar. We got 1M€ approved by our Board to invest during H2 in Marketing acquisition for the 26 countries. For this business case, we want you to focus only on 5 countries: ○ Spain & Romania - big & mature markets. - 35k€ /month ○ Kazakhstan & Croatia - small & semi-mature markets. 3k€/month ○ Nigeria - new launch market. - 10k€/month Data set of Past Months Website Performance - here Key Questions: 1. Define which would be your Growth OKRs for H2 2021. 2. Define the Pillars media plan by country (this will be used to convince local markets to approve your proposal) 2.1. Define your target audience 2.2. Define the content strategy for each channel 2.3. Which channels you would focus on. Why? 2.4. How would you test each of the channels you are proposing? 2.4.1. Extra Deep Dive on what would be your strategy and execution in Digital 2.5. How would you measure success (KPIs)? 2.6. How can we leverage SEO? What kind of initiatives would you propose? 3. How would you invest your budget (dream big!). Deep Dive by country. Why? 4. What would you need to execute your proposal? Team, Tools, Product Developments, Data Reports, Support from other departments? 5. Management likes your proposal; you just got approved +5M€. What would you do?
