If you had to design a PPC campaign for blue jeans what keywords would you use? Which keywords match type do you think we prefer using at our offices and why? Which strategy do you think we use at our offices? How do you think a normal day for a PPC marketing account manager looks? (Logic thinking task) What's the yearly revenue of lightbulbs sold in the UK?
Q. What are match types?
What are ad extensions and why might we use them?
What is remarketing?
What animal would you be and why?
What are match types?
What should you think about when creating ad text?
How does Google rank its ads? Why is PPC more effective than other types of Digital Marketing?
What are Ad Groups?
How would you track offline conversions and attribute them to your PPC campaign? What is quality score and how is it calculated? What are match types? Describe programmatic display Which keywords match types do you think we prefer using at our offices and why? How can you make sure you're showing your ads to the right people?
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