Part of the process was a case-study exercise built from a real business brief. I had time to prepare my approach and then presented it during a 60-minute video call with the leadership team. I genuinely liked this format—it let me show my hands-on demand-gen expertise and go deep on how I’d approach the market, while also giving me strategic insight into the role’s scope and expectations. Viv and Alex were engaging, friendly, and highly professional throughout. They asked thoughtful follow-up questions and created a conversation that felt more like a collaborative strategy session than a formal interview, which made the experience both challenging and enjoyable.
