Why do you want to work for SAP?
Demand Generation Specialist Interview Questions
792 demand generation specialist interview questions shared by candidates
Nothing special, just standard conversion rate metrics
Part of the process was a case-study exercise built from a real business brief. I had time to prepare my approach and then presented it during a 60-minute video call with the leadership team. I genuinely liked this format—it let me show my hands-on demand-gen expertise and go deep on how I’d approach the market, while also giving me strategic insight into the role’s scope and expectations. Viv and Alex were engaging, friendly, and highly professional throughout. They asked thoughtful follow-up questions and created a conversation that felt more like a collaborative strategy session than a formal interview, which made the experience both challenging and enjoyable.
What marketing tactics are you currently using for demand generation?
Why Clio was a question they asked.
“Hoe zou je de juiste doelgroep bepalen voor deze campagne?” “Wat zijn je eerste stappen als je merkt dat een campagne niet goed presteert?” “Hoe ga je om met beperkte data in een nieuwe markt?” “Hoe zorg je dat sales en marketing goed op elkaar afgestemd zijn?”
Which sources are you using to keep up to date with the industry?
Case study scenarios, how would you deal with certain situtations, etc.
Doesn't seem like pre set questions
tell me about your previous role / past experience
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