Examples of successful and not-so-successful campaigns. What worked? What tanked? Why? Questions about cross-functional team dynamics, etc.
Demand Generation Manager Interview Questions
466 demand generation manager interview questions shared by candidates
Like I said, it was just a phone screen, and one of the questions was about salary expectations. This company participates in the practice of paying remote workers differently based on where they live, not on the value of their work.
What do you like about LeapTools?
What has been your experience in working with Eloqua?
Too many to recount - but definitely more focused on high level strategy and leadership far more than any tactical questions (as you would expect).
I was given a scenario and asked to explain how I'd handle it. I think it was something like "how would you handle a drop in lead volume from email?"
What are some successful campaigns you've executed on in the past? Describe your experience in working cross-functionally with sales. What are some of the core KPIs you look at to determine the success of a marketing campaign?
What would your friends say about you if they had to describe you?
When are you able to start?
What does your planning process look like?
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