No questions about me or my qualifications, we talked about the basics during the the usual pre-screening phone interviews. During the panel interview we only talked about the assignment and they were very interested in extracting information about other franchise businesses I have worked with before.
Describe how you would design programs that takes users through the from the top to the bottom of the funnel
What do you know about Ticket Manager? How large of a database are you working with? Why are you leaving your last employer? So many questions about your last employer.
what are you looking for in this job?
Tell us a bit about yourself.
What makes your a good candidate for this position
How much supervision do you need?
Typical interview marketing interview questions: professional background summary, channels used, etc
What experience do you have with 6sense? What kinds of campaigns did you run/what did that process look like?
Tell me your story. - CEO's first question Assignment 1: Write a short memo (no more than five pages) that lays out how you would approach building a pipeline. Lay out channel mix, tactics, KPIs, full funnel approach, attribution, optimization approach, and messaging strategy. Assignment 2: The purpose of the working session is to spend time digging into real-world challenges around Finix's expansion to the D2C Merchant segment. Specifically, we'd like to double-click into tactics that build on Finix's previous Enterprise-focused demand strategy and are more successful with the SMB/eComm segment, such as affiliate marketing, SEM landing pages/campaigns, sponsored content, 3rd party review sites, and growth hacking experiments.
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