Data Analyst Intern Interview Questions

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There was a question around the success rate of two different email campaign. Basically when looking at the data in aggregate, email campaign 1 looked more effective, but when broken down by segment, you see that email campaign 2 is more effective. Which campaign is better?
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Senior Data Analyst

Interviewed at edX

3.4
Sep 15, 2020

There was a question around the success rate of two different email campaign. Basically when looking at the data in aggregate, email campaign 1 looked more effective, but when broken down by segment, you see that email campaign 2 is more effective. Which campaign is better?

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