Tell me a time when you... used data, worked with an insight to create a product strategy, worked cross-functionally, influenced someone, managed tight deadlines, etc. Asked about my opinions on recent launches, brands, packaging so go through the grocery aisle and come with opinions (good or bad). Very behavioral but they are also assessing cultural fit.
Business case was: - You are a marketing manager for a major sporting good company - You have declining sales across your three major products areas (footwear, clothing and sporting goods) - How to you turn the business around? - Various data and information provided
What are your strengths and weaknesses
How do you feel about a fast paced environment
Why do you want to work at a CPG?
Describe how you consider the needs and experiences of people who are different than you
Como você vê hoje a marca no mercado?
The hiring manager (she) asked more specific questions to get a feel if I could do the role/my thinking process. Tell me how you would evaluate a negative market situation and then walk me through the process on how you would create the brief for an agency/partner.
What do you know about the company
Tell me about yourself and your background.
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