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13,148 analytics interview questions shared by candidates

What KPI you would use for a marketing campaign / Can you mention any MMM have you ever managed in your career and what you would implement if you worked in this company / Define what is p-value to a non technical user / Basic SQL questions about joins and filters in SQL / if you have a customer base, what fundamental KPI you would use to control the health of the contact base / define retention KPI and useful metrics / What variable could be classified as a confounder in an example of statistical false association. At any moment no question related to marketing predictive models / AB test /Causal Inference / Probabilistic Attribution, which were promoted in the job description.
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Principal Insight Marketing Analytics

Interviewed at Semrush

4★
Mar 18, 2025

What KPI you would use for a marketing campaign / Can you mention any MMM have you ever managed in your career and what you would implement if you worked in this company / Define what is p-value to a non technical user / Basic SQL questions about joins and filters in SQL / if you have a customer base, what fundamental KPI you would use to control the health of the contact base / define retention KPI and useful metrics / What variable could be classified as a confounder in an example of statistical false association. At any moment no question related to marketing predictive models / AB test /Causal Inference / Probabilistic Attribution, which were promoted in the job description.

10 cigarette packets.9 out of 10 packets contain 10 cigarettes each weighing 1 g. One packet contains 10 cigarettes each weighing 1.1 g. using a digital weighing machine with only one weighing how will you determine which pack contains the heavier cigerettes
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Social Media Analytics

Interviewed at Capgemini Invent

3.6★
Sep 17, 2013

10 cigarette packets.9 out of 10 packets contain 10 cigarettes each weighing 1 g. One packet contains 10 cigarettes each weighing 1.1 g. using a digital weighing machine with only one weighing how will you determine which pack contains the heavier cigerettes

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