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      McKinsey & Company

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      Marketing Interview

      Jun 12, 2011
      Anonymous Interview Candidate
      Boston, MA
      No offer
      Positive experience
      Difficult interview

      Application

      I applied online. The process took 3 weeks. I interviewed at McKinsey & Company (Boston, MA) in May 2011

      Interview

      Screening call from recruiter. Then case interview prep with McKinsey alum. Then case interview with McKinsey alum. Then interview with consultant. All phone. All cases with pei. All consisted of numbers.For interview with specific function, ie marketing, be sure to know basic formulas. They help you all the way through and want you to succeed. Make sure to wait for the interview until your 100% ready.

      Interview questions [2]

      Question 1

      A microbrewry in Australia is losing sales over past two years. How should they plan to grow?
      Answer question

      Question 2

      Mom and pop music shop wants to grow with stiff competition. How should they go about it? Calculate customer lifetime value.
      Answer question
      2

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