I received a call from the ikea HR department asking me if i was interested in complete a task, the consisted in doing a mood board and sketching some hand drawings about a Brand identity called Fusion Flavours International Gourmet
and the objectives were:
1.Selling organic food & flavours for a really good price.
They focus on international brands of typical products from
different countries, so customers can appreciate the
variety of tastes and species. They also want to safeguard
crops in danger of extinction.
2.Promote the interest for food and the personalisation of
products to the customer's preference. The aim is to build
and share knowledge and create collective experiences.
3.Reference source of information on the world of
gastronomy. They offer customers information on product
excellence and let them experience unexpected
combinations of flavours and tastes.
4.Identify and strengthen small local businesses that
produce quality products but do not have the necessary
means themselves for adequate development and
promotion, nationally and internationally.