I am still waiting on their offer; however, I was notified that I was a finalist candidate and therefore I believe to have a good chance.
My first round interview was with a director at the technology group. It was quite long (almost one hour) and the guy asked me a lot of technical questions, mostly about server infrastructure and high-level systems related issues.
My second interview was only about 5 minutes. He just went through my resume, asked me some q's and told me "I liked what I saw". A week later I got an email from HR telling me I was in the final selection process.
Overall, technical knowledge is necessary and they seem to be very flexible given that it is a new company.