First they called to arrange a grupal activity where you had to work as part of a group. the next day they called me to do the next stew, which was an individual interview with HR and managers.
Interview questions [1]
Question 1
personal experiences, qualifications, motivations to do the internship
I applied through college or university. The process took 5 days. I interviewed at PepsiCo
Interview
Interview was a panel. Nice people. Be prepared to answer all the standard behavioral questions. Hardest part of something … tell me about yourself … time you worked in a team, etc.
Also, should have knowledge of brands and advertisement campaigns you've particularly liked or disliked going into the interview
I applied through college or university. The process took 4 weeks. I interviewed at PepsiCo in Feb 2015
Interview
I applied through my university and was invited to interview on campus after about 2 weeks. The process consisted of two back-to-back interviews, with two interviewers in each. The first one was situational with some mini marketing cases. The second was behavioral and involved many in-depth questions about your personal experiences and skills. For the behavioral part, make sure you have many anecdotes to illustrate your skills and the way you approach challenges. The interviewers themselves were extremely nice and helpful.
Interview questions [1]
Question 1
What is your current favorite brand of all time? Why?
What is your favorite PepsiCo brand? Why?
How would you convince a lifelong Coke-drinker to switch over to Pepsi?