Bloomberg Sales Analytics Intern interview questions

I could pass the phone interview without many difficulties, I just had to show my interest in the company and explain the reason why I would fit the position. Then, I have been called for a open day/1:1 interview where I have been tested more on my finance interest and knowledge. During the event the all team gathered together to make feel the candidates more comfortable and welcomed, very nice. After few days, I had the final interview 2:1 with the team manager and an HR. This time the questions were much more specific about finance and Bloomberg business and I think it wasn't just to check my interest, that was honest and I could show clearly, but they were looking for someone that could impress them, despite I had been said they weren't looking for experts. Eventually, I didn't get the offer, but I think my interview was good enough for an entry level position and the particular language requirements. I have the doubt they weren't really looking for anyone and they were sponsoring their company somehow... maybe in order to attract future experts or potential customers. It is just an impression and would like to know other people honest impression as well.

I applied through Bloomberg's website on Friday midnight, and was so surprised that they got back to me by Monday afternoon. The HR arranged a phone call for Wednesday. My phone interview was with the HR and it was a pretty basic phone interview. She asked me to go over my resume, tell her what I have done in school etc and if I was really interested in Finance. Then she asked another question "What other companies other than Bloomberg did you apply to?". I counted a few banks, thinking that who applies to just one position at one firm in this economy? Then she went on to ask "Amongst the companies that you applied, which one would you prefer working for, excluding Bloomberg?" I was quite shocked by this question because it was definitely tricky. I never thought I would get asked this question during an interview because for all I know, why do they care what other companies that I applied to? It's none of their business but, I hesitated and asked if she wanted an answer excluding Bloomberg, and when she reiterated her answer, I gave her an honest answer. As soon as I gave myself up, I knew from her tone that she was no longer interested in me. I didn't get invited for another interview, and I got an automated email the following week that I wasn't selected. I understand that this was a bad answer, and no one wants to hear your true answers during an interview. It's all about giving answers that they want to hear.